December 8th 2017: Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz , Co- Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad. The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.
The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan. She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”
Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.
Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience. He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”
Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan. According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us. Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”
After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.
Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.
About Unilever Pakistan:
Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.
The Citizens Foundation (TCF) is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. Today, TCF is one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model is providing quality education to 204,000 children through 1,441 purpose-built school units located in the heart of Pakistan’s urban slums and rural communities. The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education, TCF is now adopting Government schools across Pakistan.
Join in on the social media buzz: #beawaketowhatreallymatters
For more information: