“Mehrunisa V Lub U” slated for Eid-ul-Fitr release

After the blockbuster success of the hit comedy “Wrong No.”, director Yasir Nawaz has another trick lined up his sleeve. Mehrunisa V Lub U, mixes drama, music and a whole lot of fun in an attempt to entertain the mainstream cine-goers this Eid ul Fitr.

Renowned actors like Danish Taimoor and Sana Javed will be seen in the lead roles, while veterans Javed Sheikh and Qavi Khan will spice things up in supporting roles. Yasir Nawaz, Nida Yasir and Hassan Zia, better known as the YNH team, are the producers of this film.

Mehrunisa, V Lub U is Urdu 1 Pictures second release as distribution partners and the team is confident before the release of the film. Continuing with the upbeat preparations for the film, Nina Kashif; GM Urdu 1, added ‘Urdu 1 Pictures is proud to join hands with YNH Films for Mehrunisa, V Lub U and it has all the ingredients to become the cine-goers favourite film this Eid.’ The film shall be released on Eid ul Fitr all across Pakistan and 6th July in GCC.

The film has an excellent music score which has been composed by Simaab Sen and dances are choreographed by Niggah Hussain. The powerful lyrics of Gulzar adorns the music with deeper meaning and beautiful flow.

“People are fond of watching movies which provide full throttle entertainment and we realized that when Wrong No. became a success. That is when we conceptualized this movie. It provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure,” says Yasir Nawaz.

The film boasts one of the biggest and most expensive sets ever made in Pakistan. The film has been aesthetically shot and social commentary is relevant to the times we live in. The film speaks the language of love and should strike a chord with every Pakistani.

With a well-received first look and promising trailer, Mehrunisa V Lub U is one of the most anticipated films of the year. So don’t forget to buy your tickets in advance to have a rocking Eid Ul Fitr. -END-

About MVLU:

The film is produced by the producers of Wrong No., YNH FILMS, and shall be distributed worldwide by URDU 1 PICTURES on Eid ul Fitr, 2017. The film pairs talented Danish Taimur with the ravishing Sana Jawaid. The lyrics are penned by the legend ‘GULZAR’ sb himself and the music is composed by the talented SEEMAB SEN. The film is an all and all Eid Release with comedy, action, drama and masala infused in a Yasir Nawaz-esque fun filled recipe.


For more information visit:

Facebook: https://www.facebook.com/MVLUFilm/

Facebook: https://m.facebook.com/YNHFILMS/


Trailer Launch of Actor-In-Law

Karachi, June 28, 2016: The cast and crew of the upcoming movie Actor-In-Law met the print, social and electronic media here today at a local five star hotel, for its trailer launch.
 The film directed by Nabeel Qureshi and produced by Fizza Ali will be distributed locally and internationally by Urdu 1 Pictures. The stellar cast boasts Fahad Mustafa alongside Mehwish Hayat as the leads, while international film stars Alyy Khan and the legendary Om Puri, who will be making his film debut in the Pakistani film industry with this film, complete the ensemble.


The event opened with a brief introduction of the cast and crew of the film as Shanaz Ramzi, CEO STARLINKS PR and Events invited them on stage. Among those who spoke on the occasion were Nina representing Urdu 1 Pictures, the producer Fizza Ali followed by the director Nabeel Qureshi. The film’s trailer was unveiled before a delighted audience after which Alyy Khan, Mehwish Hayat and Fahad Mustafa talked about their experiences on the sets, their characters and what it was like working with Om Puri sahib.

 An animated question and answer session followed after which Ms Shanaz Ramzi gave a vote of thanks.


The trailer launch and press conference was followed by a sumptuous iftar and dinner.

 The movie is set to release nationwide on Eid-ul-Azha 2016.

The PR of the event was handled by Starlinks PR and Events.

Khaamta Handcrafted launches its new Pret Line

Karachi, June 25, 2016: Khaamta handcrafted held the much-awaited launch of its new pret line and the grand opening of its flagship store in Karachi at Zamzama Mall, which was well-attended by a large number of print, electronic and social media, along with Karachi’s well known socialites and celebrities.

Speaking to the guests present at the opening Ghazala Saifi owner of Khaamta Handcrafted elaborated on how Khaamta strives for perfection from the use of its thread to the weave of its fabric to bring together an ensemble that is unique and memorable. Models Asif Rehman, Saima Haroon, Saima Azhar and actor Tipu Sharif were seen mingling with guests, sporting Khaamta creations. Khaamta is certainly on its way to becoming a sought-after brand synonymous with handcrafted perfection.

The PR and monitoring of the event was handled by Starlinks PR and Events.

For further PR-related enquiries please contact STARLINKS PR & Events:

Turab Ali Ramzi

E: turab.ramzi@starlinks.pk

C: 03452085510

Launch of Edenrobe Festive Lawn Collection 

Karachiites witnessed the most anticipated launch of Edenrobe Festive Lawn Collection on 28th May, 2016, held at Dolmen Mall, Tariq Road. The show started at 7.15 pm. The Festive Lawn Collection by Edenrobe brings forth a collection of fabrics that is flowing with raw embrace and exquisite quality.Ecstasy of elegance, beautiful pastels and fresh floral prints, Complied in details for this Pure Egyptian Lawn collection.

Moreover the earthy tones set in perfect harmony with Floral Ornamental and ethnic blend makes this a classic piece for the fashionista!

Experienced all Patterns that bring panache to your style, colors that bring out your inner diva and the classy material that complements your fashion sensibilities to the fullest. Feisty, vibrant and refined with excellence, it is ripe to be fashioned to your ideas while endorsing a lot of attention and hype.

Hira Hussain embellished the class of red carpet with her hosting, while the launch was attended by many celebrities including: Ahmed Godil, Ghana Ali, Majida, VJ Samra, Danish Anis, Abdullah Sultan, Mehreen Kashif, Ayesha Khalid, Atif from Geo Dost, Sadia Nawabi, Sadia Siddiqui, Kulsoom Malik, Munaf Khan, the true artistic soul Yousuf Bashir Qureshi, Banita David, Adeel Feroz, Ghazenfer and Mubeen from Bekaar Vines and Irfan Motiwala.

The launch left the audience astounded and dumbfound with the elegant collection of the most crisp shades and hues.

 Sara, a 20 years old student said, “This is the best contrast of dull and bright with the most suitable fabric for summer. I am looking forward to many new volumes of Edenrobe”.


However, 46 years old housewife, Maimoona, was mesmerized by the quality and softness of the material. She had selected some of the dresses for herself which were showcased at the launch.

 “I have this thing about such events. I make sure never to make my wife miss any launch and this one is one of its kinds that I have seen”, said Azhar, one of the male guests at the happening

The launch was covered by many popular TV channels and some really famous and supportive bloggers, Newspaper and Magazines.

 The event was organized by Dot PR, a mounting PR and Event Management agency associated with the field since 2010. The agency comprises of a few but very creative bunch of Dots aligned together to provide complete PR, Event Management and Design Solutions.


Edenrobe lawn volume 2 official launch will take place on 28th May 2016

Edenrobe will unveil its lawn volume 2 with subtle, pastel colors with a wide range of hues of butterscotch, tea green, ice blue, dusty pink and mint. The soft subdue colored fabrics consist of bright motifs and patterns with not only floral prints, but also geometrical designs. Fabrics, such as lawn, chiffon and jacquard have been used for the collection. The fabric and colors are season friendly and compliment all ages. Several celebrities are looking forward to the launch of this new lawn collection. The official launch will take place on 28 th May 2016 at the heart of Karachi, Dolmen Mall, Tariq road. Many celebrities have been invited for the event, who are all looking forward to the traditional embroideries and embellishments. Hira Hussain would be hosting the red carpet. The event is organized by Dot PR, a mounting PR and event management agency associated with the field since 2010. The agency comprises of a few but very creative bunch of Dots aligned together to provide complete PR, Event Management and Design Solutions. Edenrobe has focused on incorporating the traditional wear with sophistication and style in their collection in a manner that it seems a part of the latest trends. We are excited and looking forward to the inauguration of this volume.


Karachi, 14th May 2016, Mrs Anum Kasim (CEO – Vintage Galleria) opened the doors to a one-of – a kind interior design store that will elevate the standards of furniture in Pakistan. Vintage Galleria has a classic interior design feel with a twist of modern elements. The beautiful furniture is made of sold rosewood with intricate vintage carvings like none other. With the use of deep dark shaded polish, solid timber and genuine leather finishing as well as hand painted pieces the furniture truly stands out as unique and royal. Event & PR by Hasan Rizvi from BB Events & PR.

Abdul Samad , Farooq Mengal , Aneela Murtaza & Hasan RizviIMG_7435IMG_7436IMG_7438IMG_7439IMG_7445IMG_7446IMG_7447IMG_7499

Present at the event were several celebrities and socilities such as Komal Rizvi, Yousuf Nashir Qureshi, Kiran Khan, Rubab Usman, Asad Zaman, Zurain Imam, Amir Baig, Farouq Mengal, Minhal Aly, Nazneen Tariq, Ghazala Humayoun, Humayoun Alamgir, Shanaz Ramzi, Danish Wakeel, Fatima Syed, Anila Murtaza, Rafia Rafeeq, Aisha Khan, Abdul Sammad, Shazia Wajahat and Mrs Faysal Qureshi amongst others.

Abdul Samad , Farooq Mengal , Aneela Murtaza & Hasan RizviAisha Khan & Hasan RizviAmbreen Haider , Hina Ramzi , Hasan Rizvi & guestAnisa FarooqiAnum Atif ,Sania , Anum Kasim , Irfan & Kasim WakeelAnum Kasim , Asad Zaman & Hasan Rizvi

Mrs Kasim brings attention to detail in all her pieces. Her inspiration of the vintage European era is reflected in the plaster of Paris wall paneling, decorative moldings, and ceilings. The fine crafted wooden panels and boiserie speak of the same European inspirations.

Anum Atif . Kiran Khan , Anum Kasim & Tehseen AtifDanish Wakeel , Farooq Mengal & guestFatema Syed , Maryam Saad , Saad Khan & Hasan RizviGhazala Humayon & Danish WakeelHasan Rizvi & Anum QasimHasan Rizvi , Minahil Aly , Zurain Imam , Shams Mistry & GuestKomal Rizvi , Mr & Mrs Hasan Rizvi (2)

Mrs Kasim gives us a tip with accessorizing our homes, “It is essential to know that a room and furniture is incomplete without beautiful accessories. It gives life to your room and enhances the look of each furniture piece. Just like Wall paint lights and flooring, accessories are the key that gives the finish touch to a room. It explains your style and concept.” Her favorite design houses include, Clive Christian Interiors, Eichholts and Ralph Lauren.

Tara & Daughter with Hasan RizviShanaz Ramzi & Hasan RizviShanaz Ramzi & Anum QasimMrs Faisal QureshiKomal Rizvi , Mr & Mrs Hasan Rizvi (2)Kiran Khan , Rabab Usman , Minahil Aly & Rafia Rafiq

 HSY takes Karachi by storm with opening of Flagship Retail Store!

[Karachi: 14th May 2016] Pakistan’s biggest fashion force, Hassan Sheheryar Yasin, opened his Karachi flagship retail store at the Dolmen Mall in Clifton. The HSY flagship stocks three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store opened with the HSY BeYourself collection which is being sold as separates and the critically acclaimed Kashf collection.
Hasan Shehryar Yasin was accompanied by Bilal Ashraf, HSY’s celebrity brand ambassador, Mehreen Syed and Waleed Khalid as the official faces of HSY along with industry stalwarts, fashion designers, models, Film and TV personalities and media personalities alike, including: Anoushey Ashraf, Areeba Habib Ahmad, Asad Tareen, Asad Ul Haq, Beenish Pervez, Bunto Kazmi, Fauzia Aman, Fayezah Ansari, Fia Khan, Gohar Rasheed, Hasnain Lehri, Hassan Rzvi, Hira Tareen, Huma Adnan of FNKASIA, Huma Amir Shah, Humayun Alamgir, Humayun Saeed, Javed Sheikh, Jerjees Seja of ARY, Junaid Murtaza, Shahzain Hafeez and Aale Mowjee of L’Oréal Paris, Kiran Aman, Maheen Khan, Meher Bano Qureshi, Mira Sethi, Mohsin Ali, Nauman Arfeen, Nina Kashif of Urdu One, Nubain Ali, Obaid Sheikh, Saad Ali, Sadaf Malaterre, Safinaz Muneer, Sana Bucha, Saqib Malik, Sarah Najmi Bilgrami of YOCA, Shamaeel Ansari, Shamoon Sultan, Sharmeen Obaid-Chinoy, Shehla Chatoor, Shehrnaz Husain, Sultana Siddiqui of HUM TV, Syed Tipu Yorguc, Tabesh Khoja, Tapu Javeri, Tooba Siddiqui, Umair Tabani, Umar Sayeed, Wardha Saleem, Yousaf Bashir Qureishi, Zahir Rahimtoola and members of the esteemed press. The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.

Indeed this flagship follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture. The brand’s launch in Karachi also follows HSY’s continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.

 “As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”, said Hassan Sheheryar Yasin.

The HSY flagship is located on the First Floor of Dolmen Mall Clifton, Karachi. For more information, please log on to: https://www.facebook.com/hsystudio

Vintage Galleria will open its doors on 14th May 2016 – Luxury Interior Design re-defined.

May 14, Karachi: Vintage Galleria will open its doors to a one-of–a kind interior design store that promises to raise the bar of furnishing in Pakistan, providing cutting-edge vintage elements as never seen before. The inspiration of its CEO Mrs Anum Kasim, the outlet has a vintage European era feel to it as reflected not only in the furniture but also in the plaster of paris wall paneling, decorative moldings, and ceiling of the gallery.
 The event will be well-attended by socialites and celebrities as well as the media who hopefully will the appreciate the state-of-the art designs and immaculate finishing. Speaking on the occasion Kasim explains, “It is essential to know that a room and furniture is incomplete without beautiful accessories. It gives life to your room and enhances the look of each furniture piece. Just like wall paint, lights and flooring, accessories are the key that gives the finishing touch to a room. It explains your style and concept.”

 Not surprisingly, this belief is reflected in the attention to detail that Kasim brings to all her pieces.

Boasting classic interior design with a twist of modern elements the unique pieces on display are made of rosewood with intricate vintage carvings. The rich, shaded polish, solid timber and genuine leather finishing as well the hand-painted pieces that the collection offers makes them stand out from the milieu normally seen.