Maya Ali- Elegant White Gardenia

The three Lux variants are represented by: Maya Ali for the White Elegant Gardenia, Mahira Khan for the Red Hypnotic Rose and Mawra Hocane for the Pink Charming Magnolia. This blog will be covering the benefits of the White Elegant Gardenia that is represented by Maya Ali.
Symbolizing love, harmony and grace, Elegant Gardenia, the white variant of Lux comes from the flower Gardenia. The plant is a beautiful decorative shrub with fragrant white flowers. The enchanting notes of Japanese Gardenia with the warmth and depth of Cedar Wood Oil is a captivating fragrance. Found in the far east, mainly India and China, Elegant Gardenia is a classic version of the namesake flower which is a perennial favourite especially in the summer. With its sweet smell, the flower is seductive and irresistible and the heady fragrance is enhanced with violet and freesia. The cultural association of Gardenia with upper class French man, as a corset to their attire, was to symbolize prestige. Lux’s connection with the fragrance is also to provide one a royal premium experience by capturing the fragrant essence of the perfume into a soap bar to provide one a truly long-lasting scent.

It was a delight to see the traditional Maya Ali representing the white variant. Moving away from her iconic look, Maya looked like a pure beauty dressed in white. Representing her fragrance, Elegant Gardenia, Maya sparkled in a white dress and shiny gems which complimented her as she strode like a royal. Maya says nobody would remember how bright her diamonds shone but would remember her expressions; which are as strong as the fragrance of Gardenia which stays with your skin after a shower with Lux.


TCF and Lipton sign partnership to add 10 new schools across Pakistan

December 8th 2017: Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz , Co- Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad. The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.
The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan. She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”
Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.
Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience. He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”
Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan. According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us. Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”
After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.
Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.

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For the first time in entertainment history Geo Kahani introduces the flavors of Ramadan on a global level!! In the next 30 days you will be privy to a special cuisine from a different country every day! Not only that the dish would be a perfect staple for your dining table during the month of Ramadan! From Italy to France enjoy the warm doughy tastes of Europe in your home, the Spicy cuisines from India, Bangladesh and Pakistan bringing you closer to the roots of the Subcontinent, the subtle but definite tang of herbs in the recipes straight from Libya, Egypt and Syria as a tribute to the  Middle East. Your kitchen and culinary skills will never be the same!

around the world in 30 dishes

Enjoy a healthy dish everyday and keep your family thriving. For all those ladies and Gentlemen out there who want to give the different cuisines of the world a try, this one’s for you! In one minute, learn the pro-tips and traditional cooking directions of the dishes you’d like to make for your loved ones!

Stay tuned for a new recipe everyday!! Not only the recipe but expert tips, the ingredients along with their nutritional values and the suitable substitutes according to the climate and region will be available.  Taste the flavors of the World in the next 30 days, with our specially handpicked 30 dishes from around the globe!



Lahore Music Meet 2016 [ #LMM16 ] Attaullah Khan Esakhelvi, Ali Zafar, Mai Dhai, Sounds of Kolachi and Red Blood Cat headlined the two-day event in Lahore 

 [Lahore: 4th April 2016]: Music Meet, the powerhouse team behind Pakistan’s First Ever Music 
Symposium, staged the second edition of The Lahore Music Meet [#LMM16] at Alhamra Art Center in 

Lahore on the 2nd and 3rd of April 2016. The two-day event was dedicated to the celebration and critique of music in Pakistan and was headlined by Pakistan’s leading folk musician Attaullah Khan Esakhelvi, pop sensation Ali Zafar, classical folk singer Mai Dhai, contemporary Fusion Orchestra Sounds Of Kolachi and indie-rock band Red Blood Cat.  

Indeed, #LMM16 aims to bring together enthusiasts, artisans, artists, patrons, industry representatives and academics to initiate dialogue on the developments in music and their shortcomings. The Lahore Music Meet team, consisting of founders Natasha Noorani and Zahra Paracha and creative director Ayesha Haroon set up a series of seminars featuring a variety of discussions on music and relevant topics such as; ‘Scoring for the Big Screen: Soundtracks and Music in Pakistani Cinema’; ‘Evolution of Music Videos in Pakistan’; ‘Band Dynamics’; ‘Learning to See Music’; ‘Sound Therapy’; ‘(In)corporating Music’; ‘The Dissemination of Music in the Digital Age’ and ‘Locating our Heritage: Traditional Folk Music in Pakistan’ along with workshops and storytelling sessions with renowned musicians. Sessions featured Ali Zafar, Ali Sethi, Ahsan Bari, Tina Sani, Meekal Hassan, Ali Noor and Ali Hamza of Noori, Sikander Mufti, Mooroo, Shahzad Noor, Naseer & Shahab, Zoe Viccaji, Jamal Rahman, Arieb Azhar, Haroon, Ravail Sattar, Ali Gul Pir, Rachel Viccaji, Sara Haider, Zohaib Kazi, Aisha Linea Akhtar and Umnia Iftikhar among many others.  

 The two-day event was open to the general public with no cost of admission and also featured live outdoor music performances by various artists from across the country such as; Afraz Anjum, Mooroo, Shahzad Noor of Shorbanoor, Aaishay Haque, Zoe Viccaji, Takatak, Sikandar Ka Mandar, Keeray Makoray, Naseer & Shahab, Quadrum, Natasha Beyg, Ali Suhail, Tollcrane, Shamoon Ismail, Xarb, Bayaan and Sameen Qasim to name a few. 

 Lahore Music Meet is an organization that has been established this year to provide a platform for all activities pertaining to music performance, enterprise, education and academia to take place with the ultimate goal of encouraging talents and fostering relationships between individuals within the music fraternity. By providing such a platform, LMM hopes to revitalize the reputation and perception of music within the country and abroad. The two-day event was supported by EMI Pakistan as the official festival partner, Careem as the official transport partner, Millat Tractors Limited as an associate partner, Alhamra Arts Council as the hospitality partner, CityFM89 as the official radio partners and Lotus Client Management & Public Relations as the official communications and PR partners.  


 For more information please visit:  





From Delhi to Lahore: The Second Edition of Pak-India collaborative platform‘Shaan-e-Pakistan’ to be held in Lahore in March, 2016!: Shaan-e-Pakistan presents: Kya, Dilli, Kya Lahore


[Lahore: 18th January, 2016] With the success of its first edition in New Delhi in September 2015, the Pakistan-India collaborative platform ‘Shaan-e-Pakistan’, as conceived and led by Huma Nassr of Braahtii, is proud to announce their second edition; Kya Dilli, Kya Lahore which is to be held in the historic city of Lahore, Pakistan from the 20th to 22nd March, 2016.


Indeed, Shaan-e-Pakistan 2015 brought together Pakistani and Indian fashion designers, retail brands, models, culinary forces, handicraft industries, music, entertainment & lifestyle personalities on one platform in Delhi, with the aim at large to develop trust, growth and business among Pakistan’s and India’s fashion, culinary and handicraft industries.


In continuation of their spirit of promoting brand accessibility and bridging borders, the second edition of Shaan-e-Pakistan is now being held in Lahore, Pakistan and will give a platform to a range of Pakistani & Indian participants across music, the culinary arts, fashion, textile, high street, accessories, lifestyle products et al at a 2 day exhibition, musical evening and dinner and fashion show.


 Speaking about the platform, the powerhouse behind Shaan-e-Pakistan, Huma Nassr of Braahti said “We are lighted to host the second edition of Shaan-e-Pakistan here in Pakistan itself and what better place than the epicenter of culture, cuisine, history and more: Lahore. Our first show in Delhi was met with much support and an overwhelming enthusiasm from patrons as well as developed those business networking opportunities between Pakistani and Indian retailers. With Kya Dilli, Kya Lahore, we are looking to extend this even further, bringing a slice of India to Pakistan bringing together the ‘Shaan’ of Hindustan and Pakistan. I look forward to sharing further details on the platform and all that we have planned closer to the event.”


For more information visit:


Instagram: Shaanepakistan

Twitter: @Shaanepak

Official hashtag: #ShaanePakistan

Educate a Girl movie night

Karachi: PACC and Cultures of Resistance invited the Educate a Girl community to a special screening of Iara Lee’s award-winning documentary “K2 & The Invisible Footmen,” chronicling the lives of the porters of K2. Spotted at the event were Governor Kamal Azfar, Educate a Girl Founder Tara Uzra Dawood, Spenta Kandawalla, Nargis & Anam Soorty, Naveeda Mahmud, Romano Karim, Fahim Inaam, Sherry Ahmed (former manager Junoon), among others. Several Educate a Girl winners were also present including Chloris Nadine and Fatima Khan. Iara Lee, Korean-Brazlian filmmaker, was present in Pakistan for this special screening, as was the film’s cinematographer Jawaid Sharif. 10 girls were educated from funds raised from this event. 

Photos courtesy of TUD PR


Sharmeen Obaid-Chinoy’s documentary “A Girl in the River” is officially nominated for an Oscar at the 88th Academy Awards. Sharmeen Obaid-Chinoy simultaneously launches anti honor-killing campaign: The Price of Forgiveness [ #PriceofForgiveness ]

Sharmeen Obaid-Chinoy’s documentary, A Girl in the River: The Price of Forgiveness has been nominated as one of only 5 documentaries from across the globe, in the Best Documentary – Short subject category for the 88th Academy Awards. The announcement was made earlier today by the Academy of Motion Picture Arts & Sciences, more popularly known as The Oscars, due to take place on February 28, 2016. Obaid-Chinoy has previously won Pakistan’s first Academy Award for her documentary Saving Face at the 84th Annual Academy Awards in 2012. Indeed, Sharmeen Obaid-Chinoy is one of only eleven female directors who have ever won an Oscar for a non-fiction film.

The SOC Films and Home Box Office [HBO] production film, A Girl in the River: The Price of Forgiveness, is based on the controversial practice of honor killing in Pakistan. The documentary follows the story of an eighteen-year-old woman who miraculously survived a brutal attack by her father and uncle, and with the support of a local police officer was able to have both imprisoned for their crime. Initially, she fought the case determined to get the maximum punishment for the two perpetrators. But for weeks the young woman was pressured by the community elders to forgive and forget, to bring peace back to the neighborhood — and to release the sole breadwinner of her large family from prison. Pakistani law allows for victims of honor crimes to forgive the perpetrators. Most women never survive the attack and virtually no one has ever been sent to jail for an honor killings crime. In her case she eventually had to forgive.

Inspired by her courage and the countless victims of honor crimes in Pakistan, Obaid-Chinoy launches an Anti-Honor Killing Campaign, The Price of Forgiveness [#PriceOfForgiveness]. Honor killings affect hundreds of women in Pakistan every year where women are killed in the name of “honor”. Many of these murders are not documented. Honor killing is considered an offence against the individual and not the State and hence the victim can choose to ‘forgive’ the perpetrator by law. If the victim is killed, which is often what happens in such cases, the right to forgive lies with the victim’s family – who are usually the perpetrators themselves. This law allows perpetrators to take advantage of this impunity. With this campaign, Obaid-Chinoy hopes to mobilize civil society, key stakeholders and opinion leaders to push the Parliament to pass the Anti-Honor Killings Laws (Criminal Laws Amendment) Bill 2014. The bill will ensure that victims of honor crimes can no longer forgive’ their perpetrators, which has been exemplified by the film. The bill was introduced to Senate by Senator Sughra Iman and passed through Senate in March 2015 but lapsed in Parliament later that year. The objective of this bill is to make sure honor killings are stopped immediately, by addressing the lack of attention and implementation of existing laws in an effective manner.

“I am delighted that A Girl in the River: The Price of Forgiveness has been nominated for an Academy Award. This film and its message is incredibly important to me. Honor killings affect hundreds of women in Pakistan every year and I hope that the film and its message will catalyze awareness and action around this crisis, igniting change for women and help put an end to this tragic abuse of human rights. This is an opportunity for Pakistan to acknowledge that it has a problem and to address it with urgency because there is no honor in an honor killing. We will send out a strong message that this heinous crime is not a part of our culture or religion, and by passing this legislation we will stand up for those victims who are no longer with us today.” said Sharmeen Obaid-Chinoy.

Sharmeen Obaid-Chinoy is an Academy Award and an Emmy Award winning documentary filmmaker. She has made various multi award winning films in over 10 countries around the world. Her films include Saving Face, Transgenders: Pakistan’s Open Secret and Pakistan’s Taliban Generation. Her work has aired on channels spanning 4 continents including, HBO, CNN, PBS, Channel 4, CBC, Arte, SBS and the Discovery channel. In 2012, Time Magazine included Sharmeen in their annual list of the 100 most influential people in the world. In 2013, the Canadian government awarded Sharmeen a Queen Elizabeth II Diamond Jubilee Medal for her work in the field of documentary films and the World Economic Forum honored her with a Crystal Award at their annual summit in Davos.

A Girl in the River: The Price of Forgiveness is set to air on America’s premier television cable network HBO, in 2016.

For more information visit:


Twitter: @NoHonorKillings


For the first time ever, you can buy the beauty looks, real-time, of the glitziest, most extravagant fashion event of the year.

Tuesday, 22 September: You had been watching the runway trends for years, closely observing and ruminating on each look, struggling to decipher how that perfect pout was created or what magical product made the model’s skin luminous – being spot-on with the products has always been next to impossible—so what’s a girl who has fallen in love with a particular look to do?

L’Oréal Paris heard you and collaborated with leading ecommerce portal for PFDC L’Oréal Paris Bridal Week, held on 16th, 17th and 18th September – giving people, who believe in buy-now-wear-now, an opportunity to buy the beauty looks live at as they appeared on the runway and be guaranteed they arrived at their door with just a few clicks. Screens were set up at the fashion week showing the audience where and how they can buy their favourite looks in real-time for the glitziest, most extravagant catwalk of the year.

Speaking about ‘Shop the Look’, General Manager (Consumer Products Division) at L’Oréal Pakistan, Moazzam Ali Khan said, “At L’Oréal Pakistan, beauty digital innovation is paramount. Our collaboration with to ‘shop the look’ is manifest of this, providing users with immediate access to the looks they have seen on the ramp via a medium to purchase these same ramp-ready looks that can be delivered at their door step. L’Oréal Paris is delighted to pioneer such digital services that bring us closer to the consumer and to build the accessibility of aspirational beauty”

“This partnership was a raging success, hundreds of people flocked to, filling their carts with a curated selection of in-season L’Oréal Paris products on the page. This is the first of many such collaborations and not only a game-changer for the fashion industry but also for the ecommerce industry in the country – I am thrilled to be a part of it,” said Pierre Largeas, Category Manager Fashion at

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Incorporated in 2012, is an online shopping portal featuring apparel, accessories, shoes and beauty products for men and women, as well as a wide variety of electronics and general merchandise. currently offers a portfolio of over 1000 brands and 40,000 products. Headquartered in Karachi, it delivers across 200 cities and towns in Pakistan. Daraz has also transcended in Bangladesh and Myanmar and is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.


The Asia Pacific Internet Group (APACIG) is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 11 e-commerce and online marketplace companies, operating across 15 countries. Since it was founded in 2014, APACIG has become the leading online platform in Asia, building top internet companies in the region.


L’Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.” – the concept behind the legendary advertising campaign for Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.

Dekh Magar Pyaar Say [#DMPS] Karachi Premiere held at Capri Cinema!

Director Asad Ul Haq and Producer Ali Murtaza of Shiny Toy Gunspremiered their feature film ‘Dekh Magar Pyaar Say’ in Karachi at Capri Cinema onSaturday 15th August 2015.

The film’s premiere which took place inKarachi was attended by notable socialites, members of the fashion and entertainment industry along with corporate personalities and esteemed members of the press including;Adnan Malik, Adnan Pardesy, Adnan Siddiqui, Ahmad Ali Butt, Amir Adnan, Anoushey Ashraf, Asad ul Haq, Deepak Perwani, Dua Malik, Fouzia Aman, HSY, Huma Adnan,Humayun Saeed, Irfan Khoosat, Jami, Khalid Malik, Mohsin Ali, Musharaf Hai, Nadeem Mandviwalla,Nida Yasir, Saqib Malik, Sikander Rizvi, Tabesh Kohja& Ujala Zia.

The modern romantic comedy Dekh Magar Pyaar Say was filmed primarily in Lahore; the historic city’s rich cultural heritage came alive with the movie filming across Lahore’s magnificent landmarks for what are posed to be the movie’s most memorable scenes. Additional scenes were also captured in London, England.With award-winning actress and Pakistani silver screen luminary #HumaimaMalick and debutant actor #SikanderRizvi, grandson of the legendary Madam Noor Jehan and the brother of Pakistani actress Sonya Jehan starring in DMPS, the feature film also boasts well-known industry professionals such as Irfan Khoosat, Khalid Butt, Kanwal Ilyas,Shahzad Abid, Dr Abid, Ajmal Dewaan, Tariq Sheikh, Hamza Lari, Furqan Shafi, Ijaz Khan, Ahmed Butt,Abid Majeed and many more.

Dekh Magar Pyaar Say’s [#DMPS] Music video promos – Kala Doriya, Tasveer (Talal Qureshi Mix), Kabhi Kabhi and I am Sweetie and the official OST of Dekh Magar Pyaar Say [#DMPS] already has received nationwide admiration/acclaim.

Speaking about ‘DMPS’, Film Director Asad ul Haq said,“Dekh Magar Pyaar Say has been created to give an audience a different twist toa normal storytelling; the narrative, the art, the styling and the pace is all different to our usual way of desi films! It’s meant to be slightly different yet play with pulse of the audience and give you an overall happy, warm feeling.”

Ali Murtaza, Producer of Dekh Magar Pyaar Say has said, “I am excited to see so much good work produced by Pakistani cinema on 14th August. I’m thankful to people for a wonderful response and hope we all go a long way in making good quality films. #DMPS”

With leading filmmaker Asad-ul-Haq and Producer Ali Murtaza behind the artistic vision of the motion picture set to release on the festive 14th August 2015, the modern romantic comedy had Saima Rashid Bargfrede as the motion picture’s Official Styling Partner along with Pakistan’s leading design house, HSY and fashion designer Hassan Sheheryar Yasin as the Creative and Fashion Design Director for #DMPS, a collaborative association which is unique to Pakistani cinema. The script for #DMPS has been penned by writer and journalist Saba Imtiaz, who recently released her debut novel, ‘Karachi, You’re Killing Me!’. BAFTA winning Director of Photography, Nicholas D. Knowland [aka Nic Knowland] of Jinnah fame was the official DoP of the project. Creative Chaos are official digital partners for #DMPS with Ammara Hikmat at Encyclomedia as strategic partner, Hammad Chaudhry of HKC Entertainment as the official global film distributor and all media management by Lotus Client Management & Public Relations.

For more information please visit:






‘SHAH’ is now playing in cinemas nationwide – it is based on a true story of legendary Pakistani boxer, Hussain Shah

‘SHAH’ based on a true story of legendary Pakistani boxer, Hussain Shahis now playing in cinemas nationwide following its grand premiere hosted by Samsung Pakistan at Cinestar Cinema in Lahore on Independence Day.

After the film’s premiere in Karachi, the Blue Carpet of the Lahore premiere of ‘SHAH’ featured a host of stars including leading cast and crew along with prominent names from Pakistan’s film, music and fashion fraternity such as musicians Ali Noor, Junaid Khan and Umar Saud; supermodel Nooray Bhatti, Olympian swimmer Kiran Khan and the inspiration for the film Hussain Shah himself who was thronged by fans and media after the standing ovation at the premiere. The event was managed by the JBnJaws Productions with Public Relations by Amjad Bhatti.

The movie highlights Hussain Shah’s life as a homeless child on the streets of Karachi and how he eventually dominated Asian boxing for nearly a decade. Hussain Shah became the first South Asian to win an Olympic Bronze medal in boxing in 1988. He remains the only Pakistani athlete to win an individual medal at the Olympic Games in more than 50 years. Within a few years after his historic achievement, SHAH was forgotten by the government and media and fell back to a life of abject poverty before vanishing from the public eye completely, joining the ranks of countless forgotten heroes of Pakistan. The film SHAHis a small budget, independent Pakistani film produced by Logos Film & Media, a small team of debutante filmmakers from Lahore with the aim of bringing the incredible story of this Pakistani hero back to its people.

While speaking to press at the premiere the films lead actor Adnan Sarwar said: “I am extremely pleased that the film SHAH is receiving such an overwhelming response from the people of Pakistan. For the most part, it is due to Hussain Shah finally getting the kind of acknowledgement that he deserves. Seeing people walk out of the cinemas with tears in their eyes gives me hope that the treatment that was meted out to SHAH will never be repeated again.”

Samsung Pakistan’s MD, Mr. J.H. Lee said on the occasion, “We are utterly thrilled to be a part of this mega project, as we can foresee that ‘SHAH’ the film, is going to excite the nation and influence countless lives in a positive way. It will instill greater ambitions and passion to overcome life’s demoralizing challenges and emerge as a winner in today’s competitive world. Projects like this are needed to bring positive changes in the nation’s mindset, to help them work hard to realize their true potential and earn respect and honor among the global community.”

For more details, please visit the official SHAH Facebook page: