McDonalds’: Open Doors!

On the 29th May 2016, McDonalds literally opened its doors to a one-of – a kind hygiene initiative at their Sea View branch, Karachi. Several diseases being spread in our nation are caused by unhygienic food-preparations-methods. McDonald’s first opened its doors in September 1998 in Lahore; proving its dedication towards health. There are currently 38 restaurants in 12 major cities of Pakistan and McDonald’s plans to expand their leadership position through great tasting food, superior service, everyday value and convenience. The event management and public relations was handles by BodyBeat Events & PR. ​Present at the event were Sana Fukhar , Farooq Mengal , Asad Zaman, Benita David , Asma Sohail , Shanaz Ramzi, Shams Mistry , Nadya Mistry , Beenish Parvez, Sundus Tariq , Mona Imran ,Deepak Kumar ,Samiha Siddiqui , Sumeha Khalid , Wajeeha Shahid ,AB & Fahad Lakhani , Seth Ahsan Danish , Sadya Azhar , Uroosa & Mudabbir , Fahad Anwer , Afrah Jamal , Sundus Rasheed , Samra Muslim , Munaf Mansoor and many more ….
McDonald’s has always believed in providing its customers with high quality food and superior service in a clean and welcoming environment. To further strengthen this belief, McDonald’s has launched an Open Door Program that supports and promotes the organization’s ongoing commitment of transparency. This multi-pronged program comprises of Open Door tours to the brand’s kitchens, through which consumers can take a close look at the quality standards of our products and procedures. Consumers can see how the food is handled, prepared and served. This program also consists of Virtual Tours of the restaurant’s kitchen. Viewers can login to McDonald’s official website and have a look at how the food is prepared whilst sitting in their homes.

“At McDonald’s it’s all about our customers and giving them the very best food. We want to be transparent about the food we serve so customers can be assured of safe and high quality food from us. Our customers have enjoyed our food for over 17 years in Pakistan and we stay committed to being our customer’s first choice”, said Mr. Jamil Mughal, Director Marketing, McDonald’s Pakistan.


Elaborating on the Open Door Program, the Director Marketing said that participants will learn the truth about McDonald’s food sourcing. They will also learn about McDonald’s stringent safety and quality checks ensured during the entire process.


McDonald’s is the only Quick Service restaurant in Pakistan to initiate such a program as the brand is committed to providing superior services to its consumers.

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CORNETTO POP ROCK – Season 1

#CornettoPopRock proudly launches the first of six music videos nation-wide! We kick start the pop rock revolution with a phenomenal duet of Pakistan’s dynamic duo Zoe Viccaji and Umair Jaswal. This is the first time Umair Jaswal and Zoe Viccaji have produced an original duet together. The catchy song ‘Jhoom’ is written and composed by Zohaib Kazi and shot in the beautiful landscapes of Pakistan. Amaan Ahmed from Uncut studios brings the song and video together by beautifully capturing the scenic journey. Beenish Pervaz and Aamna Aqueel do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios. The video truly showcases Pakistan in the most positive light.
Jhoom begins with Umair and Zoe driving down to some beautiful landscapes followed by them crashing a beach party. The star struck kids rejoice the revival of live music that only takes us into our actual #cornettopoprock concerts. These videos will bring together the entire music campaign.


Umair Jaswal has taken the media by storm after his hit number ‘Sammi Meri Waar’ he also debuted in the new drama serial Mor Mahal and now this fantastic duet with Zoe Viccaji for #CornettoPopRock. Zoe Viccaji is yet another youthful icon that instantly shot to fame for a jazzy and pop beats. Zoe Viccaji comments on ‘Jhoom’, “Even though it was scorching hot I really enjoyed the experience, especially driving around in the vintage MG convertible.” The director of the videos Amaan Ahmed comments, “ The video is full of adventure. It was fun shooting in Baluchistan and adding colorful footprint to the pristine locations.”


#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone. The platform is the brainchild of Empact Activations & BB Events & PR. The Season 1 line up includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, , Umair Jaswal, Qurram Hussain, Zoe Viccaji, Quratulain Baloch and the international sensat-ion Ali Zafar.

  Take a look a at our latest music video on; http://www.cornettocupidity.pk/cornetto-pop-rock/videos/  


We urge you to share, comment and post our link in order to promote the music industry in Pakistan. We look forward to your positive and constructive criticism on the above.

Launch of Edenrobe Festive Lawn Collection 

Karachiites witnessed the most anticipated launch of Edenrobe Festive Lawn Collection on 28th May, 2016, held at Dolmen Mall, Tariq Road. The show started at 7.15 pm. The Festive Lawn Collection by Edenrobe brings forth a collection of fabrics that is flowing with raw embrace and exquisite quality.Ecstasy of elegance, beautiful pastels and fresh floral prints, Complied in details for this Pure Egyptian Lawn collection.


Moreover the earthy tones set in perfect harmony with Floral Ornamental and ethnic blend makes this a classic piece for the fashionista!


Experienced all Patterns that bring panache to your style, colors that bring out your inner diva and the classy material that complements your fashion sensibilities to the fullest. Feisty, vibrant and refined with excellence, it is ripe to be fashioned to your ideas while endorsing a lot of attention and hype.


Hira Hussain embellished the class of red carpet with her hosting, while the launch was attended by many celebrities including: Ahmed Godil, Ghana Ali, Majida, VJ Samra, Danish Anis, Abdullah Sultan, Mehreen Kashif, Ayesha Khalid, Atif from Geo Dost, Sadia Nawabi, Sadia Siddiqui, Kulsoom Malik, Munaf Khan, the true artistic soul Yousuf Bashir Qureshi, Banita David, Adeel Feroz, Ghazenfer and Mubeen from Bekaar Vines and Irfan Motiwala.


The launch left the audience astounded and dumbfound with the elegant collection of the most crisp shades and hues.

 Sara, a 20 years old student said, “This is the best contrast of dull and bright with the most suitable fabric for summer. I am looking forward to many new volumes of Edenrobe”.


 

However, 46 years old housewife, Maimoona, was mesmerized by the quality and softness of the material. She had selected some of the dresses for herself which were showcased at the launch.

 “I have this thing about such events. I make sure never to make my wife miss any launch and this one is one of its kinds that I have seen”, said Azhar, one of the male guests at the happening


The launch was covered by many popular TV channels and some really famous and supportive bloggers, Newspaper and Magazines.


 The event was organized by Dot PR, a mounting PR and Event Management agency associated with the field since 2010. The agency comprises of a few but very creative bunch of Dots aligned together to provide complete PR, Event Management and Design Solutions.


 

A Perennial name in the History of World – Razia Sultana A ruler of fortitude and ferocity

A scion of great rulers and generals, Razia, is an epitomical manifestation of the dexterity of women both in power and life. She inherited the spirit and valour of her father, a Mumluk Turk, Altumish, who turned from a slave to being son-in-law of Turkish Sultan of Delhi, Qutbuddin Aibak, all due to his insurmountable performance, aptitude and indomitable statesmanship. Razia’s brothers, who were antithesis of their forefathers, engaged in carousing and debauchery while Razia, a true archetypal of her fierce blood, adopted the route of mutiny against the degenerative status given to women and succeeded in ascending the throne as the first Muslim Queen of Delhi after her father’s death.

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Owing to pervasive dislike of men to have a woman in power, and particularly due to resistance from her own brothers, she faced a great many challenges and obstacles. She was made to combat her own brothers in a suit of jealousy, fight wars in battlefields in disguise as a man and act as a strategic monarch for her state. Razia was no less than a male warrior in a female body. A long-term and forward-looking approach was an unpinned subject at the time when she plied her strategic tactics on the affairs of the state. Having faced blood, gore and defeats, she was an impregnable soldier to rise and fight until her last breath.

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Broaching this story of courage and spirit, a TV serial called ‘Razia Sultana’, with the name of this ever-enduring stalwart itself, will be aired from 30th May, 2016, Monday to Sunday from 9:30 to 10:30, only on Geo Kahani. The protagonist of the serial is Pankhuri Awasthy who not only acts but mimes Razia in every posture. We will be reliving this unimpeded Indian nonpareil through all thicks and thins of her life in this serial, letting the adrenaline rush through veins.

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CORNETTO POP ROCK

Islamabad, May 22: BB Events & PR & Empact Activations hosted the grand and majestic Finale of the national series of concerts for #CornettoPopRock. Still to come, are six music videos that will ignite the fans of Pop and Rock all over the world. The Finale concert hosted over 5,000 students from all over Islamabad who witnessed history in the making. The star-studded line up kept the audience roaring for 3.5 hours at a stretch. Anoushey Ashraf started of the show with the Islamabad auditions winner, Sami Qureshi (from AIR University), followed by rocking performances by Zoe Viccaji, Umair Jaswal , Noori and Ali Azmat. If that’s not enough, #CornettoPopRock showcased a one-of-a-kind light show that has only been witnessed in international concerts aboard. The biggest surprise of this star studded night was, the very popular Quratulain Baloch joining Noori on stage to unveil their QB’s solo track for #CorenttoPopRock. And that’s not all, #CornettoPopRock showcased 4 brand new tracks at this concert. Two solos by Noori, and Ali Azmat and two duets of ‘Umair Jaswal and Zoe Viccaji’ & ‘Ali Azmat and Noori’. Never has Islamabad witnessed so much energy, enthusiasm and excitement! Visit us at http://www.cornettocupidity.pk for update information on the auditions, concerts and music videos.

 #CornettoPopRock is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students. This year the concerts were held on:


• Karachi – 15st April 2016

• Lahore – 06th May 2016

• Islamabad – 21st May 2016

 

The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Umair Jaswal, Quratulain Baloch & Zoe Viccaji. There will also be two specular wild card performances by Q from JoSh and the Pakistani superstar Ali Zafar.

 

The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression to what cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated film Karachi Se Lahore.

 

Given the brand’s historic association with the music scenario in Pakistan, it is proud to announce Cornetto Pop Rock for the youth of the country, a platform dedicated to reviving music in Pakistan, armored with an ensemble cast of artistes unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them.

 

#cornettopoprock is set to release 6 Music Videos in May/June/July 2016 which includes three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noori and Quratulain Baloch. The six music videos are conceptualized by Empact Activations and BB Events & PR and will be directed by the one and only Amaan Ahmed from Uncut Studios.

 

#Cornettopoprock will not only be showcasing the POP-ROCK culture through its music talent but also styling by Pakistan’s most renowned designers. The panel of designers includes Nomi Ansari, Deepak Perwani, Munib Nawaz, and Aamna Aqueel, with make up by celebrity stylist Beenish Pervaiz in Karachi and Juju from Tony n Guy in Lahore.

 

#Cornettopoprock opened its doors to university bands by providing them a larger then life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands were held in three cities; only to choose the most deserving talent to open the #cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.

 Pop Rock Generation wouldn’t have been possible without the support of the dynamic Mr Asad Malik (senior brand manager- Cornetto) who had the following to say on the occasion: “Cornetto is a brand that believes in helping youth express themselves. The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.” 

Edenrobe lawn volume 2 official launch will take place on 28th May 2016

Edenrobe will unveil its lawn volume 2 with subtle, pastel colors with a wide range of hues of butterscotch, tea green, ice blue, dusty pink and mint. The soft subdue colored fabrics consist of bright motifs and patterns with not only floral prints, but also geometrical designs. Fabrics, such as lawn, chiffon and jacquard have been used for the collection. The fabric and colors are season friendly and compliment all ages. Several celebrities are looking forward to the launch of this new lawn collection. The official launch will take place on 28 th May 2016 at the heart of Karachi, Dolmen Mall, Tariq road. Many celebrities have been invited for the event, who are all looking forward to the traditional embroideries and embellishments. Hira Hussain would be hosting the red carpet. The event is organized by Dot PR, a mounting PR and event management agency associated with the field since 2010. The agency comprises of a few but very creative bunch of Dots aligned together to provide complete PR, Event Management and Design Solutions. Edenrobe has focused on incorporating the traditional wear with sophistication and style in their collection in a manner that it seems a part of the latest trends. We are excited and looking forward to the inauguration of this volume.

VINTAGE GALLERIA

Karachi, 14th May 2016, Mrs Anum Kasim (CEO – Vintage Galleria) opened the doors to a one-of – a kind interior design store that will elevate the standards of furniture in Pakistan. Vintage Galleria has a classic interior design feel with a twist of modern elements. The beautiful furniture is made of sold rosewood with intricate vintage carvings like none other. With the use of deep dark shaded polish, solid timber and genuine leather finishing as well as hand painted pieces the furniture truly stands out as unique and royal. Event & PR by Hasan Rizvi from BB Events & PR.

Abdul Samad , Farooq Mengal , Aneela Murtaza & Hasan RizviIMG_7435IMG_7436IMG_7438IMG_7439IMG_7445IMG_7446IMG_7447IMG_7499

Present at the event were several celebrities and socilities such as Komal Rizvi, Yousuf Nashir Qureshi, Kiran Khan, Rubab Usman, Asad Zaman, Zurain Imam, Amir Baig, Farouq Mengal, Minhal Aly, Nazneen Tariq, Ghazala Humayoun, Humayoun Alamgir, Shanaz Ramzi, Danish Wakeel, Fatima Syed, Anila Murtaza, Rafia Rafeeq, Aisha Khan, Abdul Sammad, Shazia Wajahat and Mrs Faysal Qureshi amongst others.

Abdul Samad , Farooq Mengal , Aneela Murtaza & Hasan RizviAisha Khan & Hasan RizviAmbreen Haider , Hina Ramzi , Hasan Rizvi & guestAnisa FarooqiAnum Atif ,Sania , Anum Kasim , Irfan & Kasim WakeelAnum Kasim , Asad Zaman & Hasan Rizvi

Mrs Kasim brings attention to detail in all her pieces. Her inspiration of the vintage European era is reflected in the plaster of Paris wall paneling, decorative moldings, and ceilings. The fine crafted wooden panels and boiserie speak of the same European inspirations.

Anum Atif . Kiran Khan , Anum Kasim & Tehseen AtifDanish Wakeel , Farooq Mengal & guestFatema Syed , Maryam Saad , Saad Khan & Hasan RizviGhazala Humayon & Danish WakeelHasan Rizvi & Anum QasimHasan Rizvi , Minahil Aly , Zurain Imam , Shams Mistry & GuestKomal Rizvi , Mr & Mrs Hasan Rizvi (2)

Mrs Kasim gives us a tip with accessorizing our homes, “It is essential to know that a room and furniture is incomplete without beautiful accessories. It gives life to your room and enhances the look of each furniture piece. Just like Wall paint lights and flooring, accessories are the key that gives the finish touch to a room. It explains your style and concept.” Her favorite design houses include, Clive Christian Interiors, Eichholts and Ralph Lauren.

Tara & Daughter with Hasan RizviShanaz Ramzi & Hasan RizviShanaz Ramzi & Anum QasimMrs Faisal QureshiKomal Rizvi , Mr & Mrs Hasan Rizvi (2)Kiran Khan , Rabab Usman , Minahil Aly & Rafia Rafiq

 HSY takes Karachi by storm with opening of Flagship Retail Store!

[Karachi: 14th May 2016] Pakistan’s biggest fashion force, Hassan Sheheryar Yasin, opened his Karachi flagship retail store at the Dolmen Mall in Clifton. The HSY flagship stocks three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store opened with the HSY BeYourself collection which is being sold as separates and the critically acclaimed Kashf collection.
Hasan Shehryar Yasin was accompanied by Bilal Ashraf, HSY’s celebrity brand ambassador, Mehreen Syed and Waleed Khalid as the official faces of HSY along with industry stalwarts, fashion designers, models, Film and TV personalities and media personalities alike, including: Anoushey Ashraf, Areeba Habib Ahmad, Asad Tareen, Asad Ul Haq, Beenish Pervez, Bunto Kazmi, Fauzia Aman, Fayezah Ansari, Fia Khan, Gohar Rasheed, Hasnain Lehri, Hassan Rzvi, Hira Tareen, Huma Adnan of FNKASIA, Huma Amir Shah, Humayun Alamgir, Humayun Saeed, Javed Sheikh, Jerjees Seja of ARY, Junaid Murtaza, Shahzain Hafeez and Aale Mowjee of L’Oréal Paris, Kiran Aman, Maheen Khan, Meher Bano Qureshi, Mira Sethi, Mohsin Ali, Nauman Arfeen, Nina Kashif of Urdu One, Nubain Ali, Obaid Sheikh, Saad Ali, Sadaf Malaterre, Safinaz Muneer, Sana Bucha, Saqib Malik, Sarah Najmi Bilgrami of YOCA, Shamaeel Ansari, Shamoon Sultan, Sharmeen Obaid-Chinoy, Shehla Chatoor, Shehrnaz Husain, Sultana Siddiqui of HUM TV, Syed Tipu Yorguc, Tabesh Khoja, Tapu Javeri, Tooba Siddiqui, Umair Tabani, Umar Sayeed, Wardha Saleem, Yousaf Bashir Qureishi, Zahir Rahimtoola and members of the esteemed press. The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.

Indeed this flagship follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture. The brand’s launch in Karachi also follows HSY’s continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.


 “As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”, said Hassan Sheheryar Yasin.

The HSY flagship is located on the First Floor of Dolmen Mall Clifton, Karachi. For more information, please log on to: https://www.facebook.com/hsystudio

HSY set to launch flagship store in Karachi!

Pakistan’s biggest fashion force, Hassan Sheheryar Yasin, is set to open his Karachi retail flagship at the Dolmen Mall in Clifton on the 13th of May.
Indeed this flagship follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture. The brand’s launch in Karachi also follows HSY’s continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.

“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!” said Hassan Sheheryar Yasin.

The HSY flagship will stock three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store will open with the HSY BeYourself collection which will be sold as separates, followed by the critically acclaimed Kashf collection the following weeks.

The HSY flagship opens at 6.30 Pm on May 9th on the First Floor of Dolmen Mall Clifton, Karachi. For more information, please log on to: https://www.facebook.com/hsystudio

Meesha Shafi to tour North America this May!

 Meesha Shafi is set to tour the U.S this month across a series of much anticipated concerts, performing live in San Francisco, Chicago, New York, Washington DC & Boston – Additionally a venue will also be announced for Saturday 14th May 2016. Shafi will also be joined by folk sensation Arif Lohar for these performances, as organised by Events Worldwide and Meenu Sabharwal.
Regarded as among Asia’s most multi-faceted personalities and one of the regions most coveted artists for her music and acting alike, Shafi’s latest television blockbuster, the epic fantasy Mor Mahal, is currently taking screens by storm in Pakistan; specifically her portrayal of her character ‘Wazir Begum’.

Indeed Shafi is best known for her inimitable music style as well as groundbreaking live performances and her work at Pakistan’s biggest music platform, Coke Studio. She has starred in the Hollywood blockbuster The Reluctant Fundamentalist by Mira Nair and has been critically acclaimed for her work in the Bollywood film Bhaag Milka Bhaag, which was among the highest ever grossing films the year it was released as was the Pakistani film Waar, in which she also starred. She continues to be the receipt of a diversity of awards and accolades for her music and acting alike.