BRIDAL COUTURE WEEK – The Gold Edition – DAY 2

Karachi, May 07, 2016: Pakistan witnessed one of the most anticipated fashion shows, Bridal Couture Week – The Gold Edition. Day 2 of the three-day extravaganza showcased the latest bridal trends across the nation. The dynamic team at Hum Network managed the mega fashion event. As always Bridal Couture Week left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show. Much like every year Bridal Couture Week showcases not only some of the biggest designers but also welcomes the aspiring designers with great talent both domestically and internationally.

The 2nd Day showcased a fantastic line up of designers starting with Bibi London and followed by Deepak n Fahad, Ayesha Ibrahim, Uzma Babar, Kuki Concepts, Tena Durrani, Fozia Hammad and the one and only Zainab Chotani. Bridal Couture Week known for its stars hosted an amazing line up of showstoppers; Hasan Rizvi added his mirch masla with dancey-opening while Hareem Farooq and Danish Taimori show stopped for Deepak n Fahad. Sumbul Iqbal glamourized the stage for Ayesha Ibrahim while Tipu Sharif and Mansha Pasha walked for Uzma Babar. Ahsan Khan, Naveen Waqar and Mommar Rana brought his super star persona for Kuki Concepts and Ayesha Omer show stopped for the beautiful Tena Durrani. Saim Ali, Ayesha Sana and Shahista Lodhi walked for Fozia Hammad. The star studded cast of Mah-e-Meer, Iman Ali, Fahad Mustafa and Aly Khan graced the ramp for Zainab Chotani.

Hair & make up was handled by the team at Nabilas and N-Gents while the choreography and event direction was beautifully executed by Ketan Bhatia and jewelry by Hamna Amir. The PR was handled by Hasan Rizvi from BodyBeat Events & PR as well as the PR department at Hum Network. The official photographers and videographers are Haris Usmani, Ahsan Qureshi, and Kashif Rashid.

SPONSOR ACKNOWLEDGMENT…………………………………………………………….

Bridal Couture Week – The Gold Edition is co-sponsored by Nestle Everyday, associate sponsor TUC, refreshed by Pepsi Co., supporting sponsor Cake Rusk, fragrance partner J., transport partner Careem, Food Partner Pizza Hut, Make Up partner No Make Up by Nabilas and official radio partner FM106.2.

PRESIDENTS NOTE……………………………………………………………………………..

Bridal Couture Week is one the highest profile fashion events to hit the nation. BCW enjoys the privilege of hosting bridal weeks in both Karachi and Lahore every year. Sultana Siddiqui (President Hum Network) comments on BCW, “It has always been our core objective to highlight the positive attributes of Pakistan. With the participation of the fashion pioneers and so much immense talent platforms like BCW are the future.”

DESIGNERS INSPIRATIONS…………………………………………………………………..

BIBI London: BIBI LONDON is London’s leading multi-brand store. Since its launch in 2012 BIBI LONDON has been regarded as a pioneer in the UK, celebrating and showcasing designers from India. At the 12th edition of Bridal Couture Week 2016, Bibi London will be featuring Tarun Tahiliani and Neeta Lulla.


 Taajwardi by Deepak n Fahad: The crimson tone, the floral aura, the magical magnetism of the gold, the enchanting cuts reminiscent of the phenomenal past of ours, the designs created specifically to bring exquisite esteem in most exotic of the ways that did once befit the taaj adorned celebrities of the gone years to those who wear it today, make it a collection apart. Behold for “Taajwardi” brings you the taaj of the season itself.


Umsha by Uzma Babar: Uzma Babar’s collection titled “Durr-e-Shevar” is an ode to the last heir of the Imperial Ottoman throne. The Princess, her feminism, classic beauty and belief in serving humanity and uplifting women is the inspiration behind this collection. The collection is a blend of modern cuts and designs yet remaining loyal to cultural aesthetics. The color palette is focused on rich and royal color tones, such as midnight blue, plum, emerald and rubies. There is a subtle gold touch to the designs which gives the ensemble the finishing touch. “Durr-e-Shevar” comprises of beautiful shararas, ghararas and farshi ghararas based on luxe fabrics including silk net, french net, chantilly net and organza net with pure chiffons, masoori, heavy brocade, jamawar and raw silk for edging and finishing. The work and embellishments is primarily kora, dabka, nakshi and adorned with pearls and sequins.


Ayesha Ibrahim: Ayesha Ibrahim’s collection called “Jashn-e-Aroosi” which means wedding festive in the Persian language. The collection is a mix of long gowns, angrakhas, short shirts, tail gharara’s lots of princess cut lehenga’s. The collection is embellished with crystals Swarovski, zardozi, resham embroidery, French knots and ruby jewelry stones.The color palette varies from hues of beige, navy blues, maroons and lots of silver on various fabrics such as silk, tissue, cotton nets and Chantilly nets.“Jashan-e-Aroosi” is not a collection, it’s an experience. Usually a bride is wrapped in traditional colors, but our bride is different because she chooses unique rich patterns embellished in bold and soothing colors to make a style statement of her own.


Kuki Concepts: Zahid Khan’s collection pays tribute to the old-fashioned bride. The collection focuses mainly on vintage banarsi ensembles embellished with tilla work, chandi tilla, naqshi, dabka, chandi patti, bansarsi, resham and lots and lots of gota.  The bridal collection will feature traditional jacket, shawls and laachas in a myriad of color.


Tena Durrani: This year’s collection, Mon Rêve, tells a tale of subtle romance and beauty. With delicate embroideries and fine craftsmanship, the collection exudes elegance and grace. Swarovski crystal detailing add the sparkling touches and exquisite shine we all dream of.


Goal by Fozia Hammad: Fozia believes that like all art forms, couture mirrors its creator. Hence, her collection is called “Self Portrait”. Playing with the palette of pastels, she employs chiffons and nets for the collection while her preferred embellishments remain the thread work and kora-dabka. Her fascination with pearls continues as well.


Daastan by Zainab Chotani: Zainab Chottani’s collection “Daastaan” is all about creating your perfect story. Stepping right back into her forte, this is a bridal and formal collection that will define every individual’s personality. Whether you are getting married, falling in love, or simply just feeling beautiful- this collection is here to define you. The ensembles will feature beautiful dreamy colors in shades of blue, white, and silver. This compilation will have head turning gowns, shararas, dhaka pajamas, bell bottoms and even the uber chic dhoti shalwar. Nonetheless, pairings and styling done to perfection with Zainab Chottani’s own unique touch.


The dates of the next BCW are 25th, 26th and 27th November 2016.


“Hai naam majlison mein mera Mir-e-bedimaagh, Az baske kam dimaaghi nay paaya hai ishtihaar” – A Companion to the Historical Film

Anjum Shehzad teams up with Sarmad Sehbai for “MAH-E-MIR”

Anjum Shehzad prefers to be in a league of his own, unlike other Pakistani filmmakers! Yes, our very own Bobby from Famous Old Pakistani Comedy Drama Family Front. The director who’s totally engrossed in the making of Mah-E-Mir.

The veteran poet, dramatist, film and theatre director Sarmad Sehbai has brilliantly scripted the film based on the legendary poet, Mir Taqi Mir.

Gone are the days when every other Pakistani movie was “Maula jatt Noori Nath Style”

Pakistani cinema is back with a bang with some praise worthy movies over the past years.

With most released films in 2015. Three of which were massive blockbusters, the most awaited revival of  Pakistani cinema is happening, Slowly but Steadily.

We see a new Pakistani movie every so often with a great script and a better direction.

Mah-e-Mir a movie based on the life of the legendary literary figure, Mir Taqi Mir, is yet another film every movie enthusiast is looking forward to this year. Releasing on May 5th in the UAE and across Pakistan on May 6th 2016, Mah-e-Mir shows potential with its astral cast and production crew.


Written by Sarmad Sehbai, poet, playwright, film and theater director and directed by the popular Anjum Shahzad who has raised a name for himself as a very talented director with in a short period of time.

Some of his notable works include dramas like Thoda Toda Pyar, Khuda aur Mohabbat and Mirat Ul Uroos that highlight some sensitive issues along with other topics.

A lasting legacy to be celebrated, some of Mir’s impeccable and notable couplets like:

 “Hasti apni habab ki si hai, Yeh numaish ik serab ki si hai”

 “Ibtidaa-e-ishq hai rotaa hai kyaa, Aage aage dekhiye hotaa hai kyaa”

The movie has used poetry of course  by Mir and sung by. Bina, Rajab Ali, Farid Ayaz, Abu Muhammad Qawal and Shafqat Amanat Ali Khan

The first video song of Mah-e-Mir “Us Ka Kharam” is out.

The first look and complete song line-up of Mah-e-Mir would be available digitally for all to view and download, and would be the first of a series of videos to go digital daily till all the music will be available on the internet.

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Miraqasm Media will soon be releasing Mah-e-Mir to honor the legend of Urdu literature.

The Film will be distributed by HUM FIMS & EVEREADY GROUP OF COMPANIES.  The PR of MAH-E-MIR is handled by STARLINKS PR

This will be the first time that a movie based on Mir’s life will hit the silver screens, produced by Sahir Rasheed and Khurram Rana.

What’s more, the coveted avatar of Mir/Jamal in the movie is donned by Fahad Mustafa. Alongside him is the cream of the crop Iman Ali as Mir’s courtesan lover, Sanam Saeed as Naina Kanwal and Aly Khan as Nawab Sahab with Manzar Sehbai and Huma Nawab.

The story follows the struggle of the contemporary poet and draws parallels with events in Jamal’s life. Based on the life of the famous poet, his dilemma in relationships and his career as a poet.

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This alone creates enough eagerness to go watch MAH-E-MIR.


Mi-Raqsm Media Pvt Ltd unveils the song video of Us ka kharam from Mah-e-Mir Embrace the madness.

Karachi, April 18, 2016: The cast and crew of the upcoming movie Mah-e-Mir met the print, social and electronic media at a local five star hotel for the curtain raiser of the music of Mah-e-Mir through the launch of the song Us ka Kharam

Written by Sarmad Sehbai and directed by Anjum Shehzad, Mah-e-Mir is produced by Sahir Rasheed and Khurram Rana. The film, which will be distributed Nationwide by HUM Films and Eveready Group of Companies is a story that follows the struggles of a contemporary poet and draws parallels with the life of Mir Taqi Mir, accompanied by brilliant score by Shahi Hassan the music director of Mah-e-Mir.

The stellar cast boasts Fahad Mustafa in his most challenging role to date as Jamal/Mir, the male protagonist, with Iman Ali in the role of the lead female protagonist. The talented Manzar Sehbai, Sanam Saeed and Aly Khan round off the ensemble.

 The event opened with a brief video introduction of the cast of the film as Shanaz Ramzi, CEO Starlinks PR and Events invited them on the stage followed by a little background of the movie by her. After a brief voice-over of Mir’s poetry, the trailer of the film was shown and then the music video of the song Us ka Kharam unveiled. Thoroughly appreciated by all for its production value and composition of melody, the video, it was announced would be available digitally for all to view and download, and would be the first of a series of videos to go digital daily till all the music will be available on the net.

 Among those who spoke on the occasion were Sultana Siddiqui President HUM Network and co-distributors of the film, along with Eveready Group of Companies, the director Anjum Shehzad, music director Shahi Hasssan, Aly Khan, iman Ali and Fahad Mustafa, all of whom shared their experiences and views about the film and its music. Sarmad Sehbai the man behind the script of this brilliant movie joined the press conference via live call and talked about the story of Mah-e-Mir and how the character of Jamal and Mir are intertwined and presented in the narrative.



An animated Q&A session followed after which the producer Badar Ikram presented his vote of thanks.
A one-on-one interview session took place with the cast after the tea, leaving everyone waiting excitedly for the screening of the film.
The movie hits cinemas in the UAE on May 5, 2016 and May 6 throughout Pakistan.

The PR of the event was done by STARLINKS PR and Events.
For further PR-related enquiesplease contact STARLINKS PR & Events:

Turab Ali Ramzi



Year 2016 Award season has already started and many of the most privileged events are yet to take place. Be it an informal fan that tunes in primarily out of inquisitiveness or an award show fanatic that wouldn’t miss a single event with immense curiosity, There is an un-doubted award show the Nation is anticipated for this year. The Servis 4th Hum Awards is on the top of the list of a few of this season’s most anticipated award show events.Considered the biggest night for talent that touches millions of hearts daily of the year, The Hum Network has played a vital role in the television industry since 2004.

This year, nominations consist of current most admired artists, including Imran Abbas, Adnan Siddiqui, Faysal Qureshi, Meekal Zulfiqar, Usman Khalid Butt, Saba Qamar, Maya Ali, Sanam Jung, Naveen Waqar and many more. 

The Servis 4th Hum Awards will take place on the 23rd of April 2016 in Karachi.

The Hum Awards have been much of importance in the television industry for past few years. While it is certainly more noted for the recognition of television, music artists that are lucky enough to be part of a prominent popular music single, popular music video and popular original soundtrack are also given the opportunity for a nomination in the music category. 

This year, the nominations include Noori, Asrar, Uzair Jaswal, Quratulain Balouch, Jal, Ali Sethi, Yasir Jaswal and many more.

The Hum Awards, is considered to be one of the most interesting award shows. 

Home of some of the most commendable performances and memorable Award show moments, performances by Atif Aslam, Noor, Ahsan Khan, Sohai Ali Aabro. Humayun Saeed will perform with Mehwish Hayat. Urwa and Mowra Hocane will be performing together for the first time ever are expected to be witnessed. 

It wouldn’t be wrong to consider the event to be a bit of a guilty pleasure. The show will be hosted by Rubya Chaudhry.

One of the most important categories is the Viewer’s Choice Award, Winning the Viewer’s Choice award specifies a unique kind of significance for an artist. 

The category variances from others by choosing winners based on Viewer’s choice and votes. 

This year, the categories of Viewer’s Choice Award include Best Actor Male, Best Actor Female, Best Drama Serial, Best Model Male and Best Model Female.

Over all a memorable evening, which will be a tantalizing entertainer, can be expected at the Servis 4th HUM Awards on the 23rd of April 2016.
The PR of the event is managed by STARLINKS PR and Events.
For Further PR related inquiries please contact STARLINKS PR and Events.

Meet The Cast Of Hijrat – A FM Production.

The cast of the upcoming romantic movie Hijrat which is written and directed by Farooq Mengal and produced under the banner of Farooq Mengal(FM) Productions met the media on 8th April 2016 at Hijrat’s music launch. The film, which will be distributed nationwide by HUM Films and Eveready Group of Companies is a love story which plays out in the fore ground of exordus of millions of people from Afghanistan to Pakistan following the Afghan War. 

 The cast and crews fresh talent in the lead roles – model – turned – actor Asad Zaman as the male protagonist and Rabia Butt and Rubbab Ali is the female protagonist. Industry Veterans like Nadeem, Ayub Khoso, Durdana Butt, Jamal Shah, Mahjabeen, Saima Baloch and Noman Aijaz also make up the cast of Hijrat. Film star Sana also makes a special guest appearance in the film. 

The program, hosted by Shahnaz Ramzi, CEO STARLINKS PR began with a welcome and brief introduction about the movie. The atmosphere through out the meet and greet waslight hearted-charged, especially because of the presence of Ali Azmat who has lent his musical talent to the Hijrat soundtrack. One of the highlights of the event was Ali Azmat’s Live performance of the songs he has sung for the Film.

Among those who spoke occasion were Sultana Siddiqui, Farooq Mengal, Asad Zaman, Rabia Butt, Rubbab Ali, Mahjabeen, Saima Baloch, Ayub Khoso, Jamal Shah, Durdana Butt, Ali Azmat, Nadeem and Sana they shared their experiences spanning both Pakistan and Turkey, while the cast making its tribute on the Silver Screen also spoke about making the transition to the big screen. Ali Azmat spoke at length on the music of Hijrat. Without giving too much of the story away, the cast talked about how wild the movie is part of the resurgence of Pakistani Cinema, they hope that it will also help to throw light on the history of Pakistan. 

 An animated question and answer session followed, leaving everyone waiting excitedly about the screening of the film.

The movie hits the cinemas nationwide on April 22, 2016.

The PR of the event was done STARLINKS PR and Events.

For Further PR related inquiries please contact STARLINKS PR and Events: 

Turab Ali Ramzi